About US

Our Story

How it all started

Our Story: From Frustration to Innovation

The Problem That Started It All

It was 2:30 AM on a Tuesday in January 2021, and I was still at my desk, manually processing customer inquiries for the third consecutive night. As a Business Operations Principal Consultant, I was helping a small manufacturing client organize their chaotic customer service system. Every email required manual sorting, every quote needed individual attention, and every follow-up was tracked on sticky notes scattered across multiple monitors.

That’s when it hit me: We’re Working Harder, Not Smarter.

The Lightbulb Moment

The next morning, exhausted and frustrated, I called my longtime friend Ella Martin, a software engineer who’d been experimenting with AI automation tools at her tech startup. “There has to be a better way,” I told her. “Small businesses are drowning in repetitive tasks while AI solutions exist that could solve these problems overnight.”

Ella laughed, “I’ve been saying this for months!  I’ve built three different automation systems for our startup, and they’ve saved us probably 30 hours a week. But every small business owner I talk to thinks AI is either too expensive, too complicated, or just for big corporations.”

That conversation changed everything.

The Late-Night Experiment

Over the next two weeks, Ella and I spent our evenings building a simple AI chatbot for my manufacturing client.

Using readily available tools and some custom programming, we created a system that could:

  • Automatically categorize incoming emails
  • Generate personalized quotes based on product specifications
  • Schedule follow-up reminders
  • Even handle basic customer questions

The results were immediate and dramatic.

Within the first month, my client saw:

  • 65% reduction in response time
  • 40% increase in quote conversion rates
  • 25 hours per week freed up for strategic work
  • Zero customer complaints about delayed responses

The "Aha!" Moment

Word spread quickly. Within six weeks, three other small businesses approached us asking for similar solutions. A local restaurant wanted automated inventory ordering. A dental practice needed appointment scheduling optimization. A marketing agency required social media post automation.

Each project revealed the same pattern: Small and Medium businesses were hungry for AI solutions but had no idea where to start or how to implement them effectively.

    The Leap of Faith

    In June 2021, Ella and I made the decision that would change our lives.  She quit her Corporate Job, and I scaled back my Consulting Practice and we officially launched Trusted Authority AI from My Garage (yes, really – complete with a whiteboard and way too much coffee).

    Our mission was crystal clear: Make Enterprise-level AI Automation accessible, affordable and actually useful for Small and Medium businesses.

    The Early Days (And Mistakes)

    Our first official client was a disaster.

    A local accounting firm hired us to automate their invoice processing.  We built what we thought was a perfect system, deployed it with great fanfare, and watched it crash spectacularly within three days. The AI was categorizing personal expenses as business deductions, and the firm’s bookkeeper was ready to throw her computer out the window.

    We learned three critical lessons:

    1. Perfect on paper doesn’t mean perfect in practice
    2. Every business has unique quirks that require custom solutions
    3. Training and support are just as important as the technology

    Finding Our Rhythm

    By October 2021, we’d refined our approach.  Instead of building one-size-fits-all solutions, we developed a methodology:

    Phase 1: Deep-dive consultation to understand the specific business challenges
    Phase 2: Custom solution design with built-in safeguards, logical guardrails and human oversight
    Phase 3: Gradual implementation with extensive testing
    Phase 4: Comprehensive training and ongoing optimization

    This approach worked.  Our client satisfaction scores jumped to 94% and word-of-mouth referrals became our primary source of new business.

    The Breakthrough Project

    In December 2021, we landed our most challenging project yet: a regional e-commerce company with 50 employees struggling with customer service, inventory management and order processing. They were considering hiring 15 additional staff members to handle their growth.

    Instead, we implemented a Comprehensive AI Automation system that:

    • Handled 80% of customer inquiries automatically
    • Optimized inventory levels in real-time
    • Streamlined order processing from 2 hours to 15 minutes
    • Provided predictive analytics for demand forecasting

    The results exceeded everyone’s expectations:

    • 300% improvement in customer response times
    • $180,000 in annual cost savings
    • 95% customer satisfaction rate
    • Zero additional hires needed

    This project became our Proof of Concept and launched us into a new tier of business.

    Where We Are Today

    Nearly four years later, Trusted Authority AI has grown from a two-person garage operation to a specialized team of AI engineers, business analysts and implementation specialists.  We have successfully automated processes for over 200 businesses across industries ranging from healthcare and legal services to manufacturing and retail.

    But our core mission remains unchanged: Democratizing AI Automation for businesses that don’t have million-dollar technology budgets or dedicated IT departments.

    What Drives Us

    Every morning, I’m reminded why we started this company.  Last week, I received an email from Jennifer, the owner of a small marketing agency in Ohio:

    “Six months ago, I was working 70-hour weeks and considering closing my business. Your automation solutions gave me my life back. I now spend my time on strategy and client relationships instead of data entry and scheduling. My revenue is up 40%, and I actually took a vacation last month – my first in three years.”

    This is why Trusted Authority AI exists.

    Our Vision for the Future

    We believe we’re still in the early chapters of the AI automation revolution. Small and Medium businesses are the backbone of the economy and they deserve access to the same technological advantages that large corporations have enjoyed for years.

    Our goal isn’t just to build software – it’s to build bridges between cutting-edge technology and real-world business challenges. We want to be the Trusted Partner and Advisor that helps businesses not just survive, but thrive in an increasingly automated world.

    The Team Behind the Mission

    Today, Trusted Authority AI is powered by a diverse team of problem-solvers, innovators and business advocates who share a common belief: Technology should serve People, not the other way around.

    From our Lead AI Engineer who previously worked at Google, to our Customer Success Manager who spent a decade helping small businesses grow, every team member brings a unique perspective to solving the complex puzzle of business automation.

    Looking Forward

    As we continue to grow, our commitment remains unwavering: to provide personalized, practical, and profitable AI automation solutions that make a real difference in how businesses operate.

    Because at the end of the day, success isn’t measured in lines of code or advanced algorithms – it’s measured in the small business owner who gets to attend their kid’s soccer game, the entrepreneur who can finally scale their company, and the team that can focus on what they do best instead of repetitive tasks.

    That’s the future we’re building, One Automated Process at a time.


    Ready to write the next chapter of your business story with AI automation? Contact us today to discover how we can help transform your operations.

    Our Global Leadership Team

    We are Ready to Serve You

    Paul A. Eynaud

    Paul A. Eynaud

    Chief Executive Officer (CEO) - Bangkok, Thailand

    Ella Martin

    Ella Martin

    Director of Bus. Dev. - Brisbane, Australia

    Anthony Muscat

    Anthony Muscat

    Chief Technology Officer (CTO) - Bangkok, Thailand

    Charles Turner

    Charles Turner

    Director of AI Consulting - London, England

    Henrik Nilsson

    Henrik Nilsson

    Chief AI Officer (CAIO) - Stockholm, Sweden

    Grace Teo

    Grace Teo

    Director of AI Automation Solutions - Singapore

    Jean-Luc Laurent

    Jean-Luc Laurent

    Chief Operations Officer (COO) - Paris, France

    Jessica Morgan

    Jessica Morgan

    Director of AI Strategy & Innovation - Seattle, USA

    Hiroshi Tanaka

    Hiroshi Tanaka

    Director of AI Engineering - Tokyo, Japan

    Jonathan Maxwell

    Jonathan Maxwell

    Director of AI Research & Development - New York, USA